Case Study 1
Requirement
The leading e-commerce company based in the United Kingdom had issues with its product catalog. They struggled with outdated and static catalogs, preventing their online presence and customer experience. The company required an extensive catalog conversion service to digitize its product information, improve searchability, and enhance the total user experience.
Challenges
The prevailing catalog was in a paper-based format, and product data was spread across different spreadsheets, making it complex to handle and update. The bulk amounts of products added complexity, resulting in inaccuracies, uncertainties, and complexities in tracking inventory. The client required a solution that would simplify the catalog, making it advanced, accessible, and aligned with their online business goals.
Solution
In order to find an ideal solution for the issue, our experts at OODE performed a meticulous assessment of the current catalog structure and discovered major data points for conversion. A team of talented professionals did data entry, enhanced product descriptions, and added significant images to develop a visually pleasing digital catalog. The latest catalog indexing techniques were leveraged to improve search functionality. The solution included the integration of the digital catalog with the client’s e-commerce platform for a seamless online shopping experience.
Result
Thanks to the wise intervention of OODE, the company is able to digitize the catalog. This contributes to:
- Enhanced client’s online presence and customer engagement.
- Improved search functionality.
- 30% increase in product discovery.
- Enabled real-time updates.
- Mitigated errors.
- Ensured accurate product information.
- 20% boost in online sales.
- Simplified catalog management process.
- Accelerated operational efficiency.