Case Study 2
Introduction
The client was an online sporting goods retailer that struggled to maintain a consistent product model across their social media, websites, applications, and print catalogs. Manual entry and updates were time-consuming and confusing, leading to a loss of sales.
Requirement
They must manage their product data in a single centralized database model that includes location, descriptions, specifications, and images.
- Automation of repetitive tasks and data entry in all channels to save time and effort.
- Engaging content display of product descriptions in a user-centric landscape.
- Real-time updates and accurate stock availability in all sales channels.
Solution
- We organized their product data into a Centralized product hub for better transparency.
- We integrated automation systems across their e-commerce platforms, mobile apps, and content management systems for timely updates.
- Provided a more detailed and content-rich product description, size charts, and usage guides for a comprehensive customer experience.
- Updated their inventory management software that displays real-time stock availability and pricing.
Results
- Consistent and accurate data updation led to an increase of 20% in overall sales and engagement within 2 months of time.
- Reduced administrative burden of employees and focus on core tasks effectively.
- Customers felt confident in making informed purchase decisions and reduced returns.